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A standout beverage program is like the perfect playlist – it sets the mood, elevates the experience, and leaves a lasting impression. Whether it's a cocktail bar, a restaurant, or a café, a thoughtfu... ...more
Bar Consulting
March 04, 2024•2 min read
In the hospitality industry, upselling is not just about selling more; it's about enhancing the customer's experience by suggesting additions that genuinely improve their visit. Done right, it's a win... ...more
Bar Consulting
February 26, 2024•2 min read
In the hospitality world, your staff are the front-line ambassadors of your brand. Their skills, knowledge, and attitude can turn a good experience into a great one, and a great one into an unforgetta... ...more
Bar Consulting
February 19, 2024•2 min read
The wave of non-alcoholic beverages is more than a ripple; it's a tidal wave reshaping the landscape of bars and restaurants. As the sober-curious movement gains momentum, offering a creative non-alco... ...more
Bar Consulting
February 12, 2024•2 min read
Just like a wardrobe changes with the seasons, so should a bar or restaurant's menu. A seasonal menu isn't just a culinary delight; it's a strategic business move. It's about staying fresh, relevant, ... ...more
Bar Consulting
February 12, 2024•2 min read
In today's digital age, social proof has become a cornerstone of successful marketing, especially in the hospitality and spirits industry. It's the virtual version of word-of-mouth – powerful, persuas... ...more
Bar Consulting ,Marketing
February 05, 2024•2 min read
Jason Littrell is a seasoned cocktail maker, bar consultant, event producer, speaker, author, and brand marketing expert with over a decade of experience in the hospitality industry.
Jason offers a range of services including bar consultancy, cocktail menu development, staff training, event production and management, keynote speaking, educational workshops, and brand marketing strategies in NYC, 100% free of charge. For more details, please use the chat widget or contact form.
Absolutely. Jason specializes in bar consultancy, including design, menu creation, staff training, and operational efficiency, tailored to the unique needs of each client.
Jason speaks on a range of topics including cocktail culture and history, bar and hospitality industry trends, brand building, and customer engagement strategies.
Yes, Jason is the author of Bartender as a Business, and contributed to several publications in the field of cocktails and hospitality.
Jason combines his deep industry knowledge with innovative marketing techniques to create compelling brand narratives and engagement strategies that resonate with target audiences.
Jason's approach is rooted in a deep understanding of both the art and science of cocktail making, combined with a keen insight into current trends and customer preferences, making his consultancy highly effective and personalized.
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jlittrell.com