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Upselling: The Subtle Art of Enhancing Customer Experience

Upselling: The Subtle Art of Enhancing Customer Experience

In the hospitality industry, upselling is not just about selling more; it's about enhancing the customer's experience by suggesting additions that genuinely improve their visit. Done right, it's a win... ...more

Bar Consulting

February 26, 20242 min read

The Heart of Hospitality: Why Staff Training Matters

The Heart of Hospitality: Why Staff Training Matters

In the hospitality world, your staff are the front-line ambassadors of your brand. Their skills, knowledge, and attitude can turn a good experience into a great one, and a great one into an unforgetta... ...more

Bar Consulting

February 19, 20242 min read

Sober Curiosity: Embracing the Non-Alcoholic Beverage Boom

Sober Curiosity: Embracing the Non-Alcoholic Beverage Boom

The wave of non-alcoholic beverages is more than a ripple; it's a tidal wave reshaping the landscape of bars and restaurants. As the sober-curious movement gains momentum, offering a creative non-alco... ...more

Bar Consulting

February 12, 20242 min read

Seasonal Flavors: Crafting Menus that Change with the Calendar

Seasonal Flavors: Crafting Menus that Change with the Calendar

Just like a wardrobe changes with the seasons, so should a bar or restaurant's menu. A seasonal menu isn't just a culinary delight; it's a strategic business move. It's about staying fresh, relevant, ... ...more

Bar Consulting

February 12, 20242 min read

Leveraging Social Proof in Marketing and Social Media

Leveraging Social Proof in Marketing and Social Media

In today's digital age, social proof has become a cornerstone of successful marketing, especially in the hospitality and spirits industry. It's the virtual version of word-of-mouth – powerful, persuas... ...more

Bar Consulting ,Marketing

February 05, 20242 min read

Mixing It Up: Creative Twists on Drink Specials and Happy Hours

Mixing It Up: Creative Twists on Drink Specials and Happy Hours

In the competitive world of bars and restaurants, the usual "2-for-1" happy hour just doesn't cut it anymore. It's time to shake things up and serve something that truly stands out. Let's stir some in... ...more

Bar Consulting ,Marketing

January 29, 20241 min read

Who is Jason Littrell?

Jason Littrell is a seasoned cocktail maker, bar consultant, event producer, speaker, author, and brand marketing expert with over a decade of experience in the hospitality industry.

What services does Jason Littrell offer?

Jason offers a range of services including bar consultancy, cocktail menu development, staff training, event production and management, keynote speaking, educational workshops, and brand marketing strategies in NYC, 100% free of charge. For more details, please use the chat widget or contact form.

Can Jason Littrell help in designing and setting up a new bar?

Absolutely. Jason specializes in bar consultancy, including design, menu creation, staff training, and operational efficiency, tailored to the unique needs of each client.

As a speaker, what topics does Jason typically cover?

Jason speaks on a range of topics including cocktail culture and history, bar and hospitality industry trends, brand building, and customer engagement strategies.

Has Jason Littrell authored any books or articles?

Yes, Jason is the author of Bartender as a Business, and contributed to several publications in the field of cocktails and hospitality.

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How does Jason approach brand marketing in the hospitality sector?

Jason combines his deep industry knowledge with innovative marketing techniques to create compelling brand narratives and engagement strategies that resonate with target audiences.

What makes Jason’s approach to cocktail making and bar consultancy unique?

Jason's approach is rooted in a deep understanding of both the art and science of cocktail making, combined with a keen insight into current trends and customer preferences, making his consultancy highly effective and personalized.

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