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Hi. I'm Jason.

I help beverage and hospitality brands grow consistently with scalable systems.

Complete Sales, Marketing and Operations systems installed in as little as 3 days.

  • Hands Free: Most systems work in the background. Set it and forget it.

  • Save 15+ Hours a week minimum

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Owner POV

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  • "We're getting great word of mouth, things will pick up."

  • "It's just the slow season", or "The economy is shit right now"

  • "Tuesdays are always slow"

  • "I suck at marketing, and absolutely hate it."

Guest POV

  • "The other place only had 4.2 stars from 27 reviews."

  • "I called about my allergies and they texted me right back ."

  • "The owner texted me saying thank you last time"

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  • "I googled "Best Margarita near me and you popped up first."

  • "Let's just go to the place we always go to".

the Rockey Method
looking at black friday numbers and reports

Anti Black-Friday

November 29, 20242 min read

After 15+ years of advising and now coaching restaurant/bar owners, here's the hard truth I wish I'd known earlier:

The most expensive mistakes in this industry aren't the tangible ones - like over-ordering product or inefficient scheduling. The real costly mistakes come from lacking clear, objective perspective on where your business is heading.

Operators often get caught in the daily grind - fighting fires, managing staff, handling inventory. We're so deep in operations that we can't see the forest for the trees. I lived this reality, and now I watch countless owners repeat these same patterns.

The cost? It's not just financial. It's:

- Burning out because you're always reacting instead of strategizing
- Missing opportunities for growth and innovation
- Watching profits slip through cracks you're too busy to notice
- Sacrificing personal life because the business runs you, not vice versa

Having a coach isn't just about getting advice - it's about having someone who's been in your shoes, who can provide that crucial outside perspective and help create a clear roadmap for success.

A coach helps you develop solid business strategies, enhance your operations, and implement systems that work while you sleep.

Think about it: Professional athletes have coaches. CEOs have coaches. Yet many restaurant owners try to figure it all out alone, making expensive mistakes along the way that could have been avoided with proper guidance .

The return on investment? When you have a clear strategy and roadmap:

- Your operations become more efficient
- Staff training improves
- Customer satisfaction increases
- Profits grow through strategic planning rather than luck
- You regain control of your time and life

I spent years learning these lessons the hard way. Now I help others skip that painful (and expensive) learning curve. Sometimes the smartest investment isn't in new equipment or inventory - it's in gaining the perspective and guidance that will transform your business for years to come.

Ready to stop making expensive mistakes and start building a strategic roadmap to success? I've partnered up with legendary bar coach
Sean Finter, and we have an offer that might get you pretty excited about your bar in 2025.

No black Friday deals, just a solid investment in your business, your team, and your family.

black fridayblackfridaycoachingconsultinginvestingrestaurantrestaurant investment
blog author image

Jason Littrell

Jason Littrell is a world-class hospitality consultant, award-winning bartender, and founder of Hospitality Strategy Lab. With years of experience working at renowned venues like Death & Co in Manhattan and advising top-tier hospitality brands, Jason has a deep understanding of what it takes to create unforgettable guest experiences and profitable bar programs. As a pioneer in the use of AI, automation, and behavioral psychology in hospitality, he’s passionate about making advanced tactics accessible to operators who want to stay ahead in this fast-paced industry. Through his podcast, Jason interviews industry leaders, tech innovators, and behavioral science experts, providing actionable insights and strategies to help you elevate your hospitality game. Whether you’re a bar owner, restaurant manager, or hospitality operator, Jason’s engaging approach and wealth of knowledge make Hospitality Strategy Lab your go-to resource for mastering the art and science of exceptional service.

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"This has both saved me time and Increased our guest retention by showing we care about guest experiences."

-Ben

"It opens a ton of doors for you without exhausting your own time and efforts. The support from the team and the automations have all been very helpful and fluid."

-Jen

"[Jason is] reliable, genius, integrous and open. Without a doubt, man of his word who is open to change, clear on objectives."

- Samantha

"Honestly, I’m not technical. But your team walked me through it all, and it just works."

-Cliff

"Without this system, we would’ve lost half our leads. This fixed the cracks we didn’t know we had."

-Samantha

I Saw a 5x Return -- That's Real

- Ezra

Who is Jason Littrell?

Jason Littrell is a seasoned cocktail maker, bar consultant, event producer, speaker, author, and brand marketing expert with over a decade of experience in the hospitality industry.

What services does Jason Littrell offer?

Jason offers a range of services including bar consultancy, cocktail menu development, staff training, event production and management, keynote speaking, educational workshops, and brand marketing strategies in NYC, 100% free of charge. For more details, please use the chat widget or contact form.

Can Jason Littrell help in designing and setting up a new bar?

Absolutely. Jason specializes in bar consultancy, including design, menu creation, staff training, and operational efficiency, tailored to the unique needs of each client.

As a speaker, what topics does Jason typically cover?

Jason speaks on a range of topics including cocktail culture and history, bar and hospitality industry trends, brand building, and customer engagement strategies.

Has Jason Littrell authored any books or articles?

Yes, Jason is the author of Bartender as a Business, and contributed to several publications in the field of cocktails and hospitality.

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How does Jason approach brand marketing in the hospitality sector?

Jason combines his deep industry knowledge with innovative marketing techniques to create compelling brand narratives and engagement strategies that resonate with target audiences.

What is Kinetic Management Systems?

KMS is the business Jason owns that implements hospitality management systems for sales, marketing HR, and operations. This site is built with KMS, and if you call any of the phone numbers, fill out any of the forms, engage with the chat, you're engaging with KMS systems. For more info, check out kmsops.com

What makes Jason’s approach to cocktail making and bar consultancy unique?

Jason's approach is rooted in a deep understanding of both the art and science of cocktail making, combined with a keen insight into current trends and customer preferences, making his consultancy highly effective and personalized.

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