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Going Green: Sustainability Shaping the Spirits Industry

January 22, 20242 min read

In an age where the eco-footprint is as important as the flavor profile, sustainability in the spirits industry is more than a trend – it's a revolution. It's about crafting a legacy that's as enduring as the spirits themselves.

Earth-Friendly Distilling:

  • Local Sourcing: Embrace the locavore movement. Using local ingredients reduces transport emissions – it's like a farm-to-glass experience. Plus, it supports the local economy and offers a unique taste of the region.

  • Energy Efficiency: Renewable energy isn't just for hippies anymore. Solar panels and biomass fuels can power distilleries, reducing carbon footprints while saving on bills. Think of it as getting a little help from the sun and earth to brew your spirits.

  • Waste Not, Want Not: The by-products of distilling can be repurposed. Spent grains can feed livestock, and water waste can irrigate crops. It's a full-circle philosophy – what comes from the earth goes back to it.

Eco-Friendly Packaging:

  • Biodegradable Bottles: Move over, plastic and glass. Biodegradable materials are stepping up. They’re like the superheroes of packaging – they do their job and then gracefully bow out.

  • Minimalist Design: Less is more. Reducing packaging not only cuts down on waste but also resonates with the modern consumer who appreciates simplicity and elegance.

Engaging the Eco-Conscious Customer:

  • Storytelling: Your sustainability journey is a story worth telling. Share it on your labels, websites, and social media. It's not just about selling a product; it's about sharing a vision.

  • Green Certifications: Certifications like organic, biodynamic, or carbon-neutral can set your brand apart. It's like having an eco-friendly badge of honor.

Final Toast: Sustainability in the spirits industry isn't just good for the planet; it's good for business. It's about leaving the world a little better than we found it, one sip at a time.

What's Next: Innovative Drink Specials and Happy Hours

Stay tuned for our next issue where we explore how unique drink specials and happy hours can transform your establishment's vibe and profitability.

eco spiritsecofriendlyspiritscocktails
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Jason Littrell

Obsessed with the success of Independent Hospitality and Spirits brands. Author | Speaker | Consultant | Automation Ninja | Investor | Dad | Outdoorsy type.

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Who is Jason Littrell?

Jason Littrell is a seasoned cocktail maker, bar consultant, event producer, speaker, author, and brand marketing expert with over a decade of experience in the hospitality industry.

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What is Kinetic Management Systems?

KMS is the business Jason owns that implements hospitality management systems for sales, marketing HR, and operations. This site is built with KMS, and if you call any of the phone numbers, fill out any of the forms, engage with the chat, you're engaging with KMS systems. For more info, check out kmsops.com

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Can Jason Littrell help in designing and setting up a new bar?

Absolutely. Jason specializes in bar consultancy, including design, menu creation, staff training, and operational efficiency, tailored to the unique needs of each client.

As a speaker, what topics does Jason typically cover?

Jason speaks on a range of topics including cocktail culture and history, bar and hospitality industry trends, brand building, and customer engagement strategies.

Has Jason Littrell authored any books or articles?

Yes, Jason is the author of Bartender as a Business, and contributed to several publications in the field of cocktails and hospitality.

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How does Jason approach brand marketing in the hospitality sector?

Jason combines his deep industry knowledge with innovative marketing techniques to create compelling brand narratives and engagement strategies that resonate with target audiences.

What makes Jason’s approach to cocktail making and bar consultancy unique?

Jason's approach is rooted in a deep understanding of both the art and science of cocktail making, combined with a keen insight into current trends and customer preferences, making his consultancy highly effective and personalized.

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