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Mixing It Up: Creative Twists on Drink Specials and Happy Hours

January 29, 20241 min read

In the competitive world of bars and restaurants, the usual "2-for-1" happy hour just doesn't cut it anymore. It's time to shake things up and serve something that truly stands out. Let's stir some innovation into your drink specials and happy hours.

Crafting Unforgettable Specials:

  • Signature Cocktails: Create a signature drink that captures the essence of your brand. It's like your establishment's personal handshake – unique and memorable.

  • Seasonal Sensations: Utilize seasonal ingredients for limited-time offers. It's like the Pumpkin Spice Latte effect, but for cocktails.

  • Interactive Experiences: How about a 'build-your-own' cocktail station or a mixology class? Turn happy hour into an engaging event. It's not just a drink; it's a memory in the making.

Reimagining Happy Hours:

  • Theme Nights: From '80s throwbacks to tropical luau, themed happy hours can turn a regular evening into an escapade. It's like a mini-vacation in a glass.

  • Collaborations: Team up with local businesses for co-hosted events or special promotions. It's like a buddy movie where everyone's a star.

  • Tech-Savvy Promotions: Use social media and apps to offer exclusive deals. It’s the digital age’s answer to the sandwich board.

Beyond the Bar:

  • Community Involvement: Host charity events or support local causes. It’s good karma, and it shows your business is about more than just profits.

  • Feedback Funnel: Listen to your customers. Their suggestions can be the inspiration for your next big hit.

Last Call: Reinventing your drink specials and happy hours is about creating an experience that resonates with your customers. It’s not just what’s in the glass; it’s the story it tells and the atmosphere it creates.

Up Next: Engaging the Eco-Conscious Customer

In our next issue, we’ll delve into connecting with the eco-conscious customer, turning green practices into golden opportunities.

happy hourcocktail barhappy hour cocktailshappy hours
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Jason Littrell

Obsessed with the success of Independent Hospitality and Spirits brands. Author | Speaker | Consultant | Automation Ninja | Investor | Dad | Outdoorsy type.

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Who is Jason Littrell?

Jason Littrell is a seasoned cocktail maker, bar consultant, event producer, speaker, author, and brand marketing expert with over a decade of experience in the hospitality industry.

What services does Jason Littrell offer?

Jason offers a range of services including bar consultancy, cocktail menu development, staff training, event production and management, keynote speaking, educational workshops, and brand marketing strategies in NYC, 100% free of charge. For more details, please use the chat widget or contact form.

Can Jason Littrell help in designing and setting up a new bar?

Absolutely. Jason specializes in bar consultancy, including design, menu creation, staff training, and operational efficiency, tailored to the unique needs of each client.

As a speaker, what topics does Jason typically cover?

Jason speaks on a range of topics including cocktail culture and history, bar and hospitality industry trends, brand building, and customer engagement strategies.

Has Jason Littrell authored any books or articles?

Yes, Jason is the author of Bartender as a Business, and contributed to several publications in the field of cocktails and hospitality.

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How does Jason approach brand marketing in the hospitality sector?

Jason combines his deep industry knowledge with innovative marketing techniques to create compelling brand narratives and engagement strategies that resonate with target audiences.

What makes Jason’s approach to cocktail making and bar consultancy unique?

Jason's approach is rooted in a deep understanding of both the art and science of cocktail making, combined with a keen insight into current trends and customer preferences, making his consultancy highly effective and personalized.

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