There's something magical about classic cocktails. They're like the Frank Sinatra of the drink world – timeless, smooth, and they've got a way of making any night feel a little more special. But what happens when you give these classics a modern makeover? Let's find out.
- Old Meets New: Think of a classic cocktail like a vintage car. It's already great, but what if you add a turbo engine? That's what we're doing here. Take a Negroni, add a splash of craft gin infused with local botanicals, and suddenly, you've got a contemporary classic on your hands.
- Local Flavors: Incorporating local ingredients isn't just trendy, it's a nod to your roots. It's like telling your customers, "Hey, we're not just serving drinks; we're serving a piece of our home."
- Presentation is Key: Serve that reinvented martini in a custom glass or garnish a mojito with locally-sourced herbs. It's the Instagram effect – if it looks amazing, it tastes even better.
Every drink tells a story. That whiskey sour with honey from the neighborhood beekeeper? It's not just a drink; it's a conversation starter.
Your staff should know these stories like they're cocktail historians. When a customer orders a drink, they're not just getting a beverage; they're getting a piece of history, served up with a twist.
Parting Shot: Classic cocktails are like old friends – reliable, familiar, and always there when you need them. But even old friends can surprise you. Here's to breathing new life into old favorites. Cheers to innovation in a glass! 🍸🔄
In our next issue, we’ll explore how to turn limited space into unlimited potential. It's like a magician’s hat – you'd be surprised what you can pull out of it!
Jason Littrell is a seasoned cocktail maker, bar consultant, event producer, speaker, author, and brand marketing expert with over a decade of experience in the hospitality industry.
Jason offers a range of services including bar consultancy, cocktail menu development, staff training, event production and management, keynote speaking, educational workshops, and brand marketing strategies in NYC, 100% free of charge. For more details, please use the chat widget or contact form.
Absolutely. Jason specializes in bar consultancy, including design, menu creation, staff training, and operational efficiency, tailored to the unique needs of each client.
Jason speaks on a range of topics including cocktail culture and history, bar and hospitality industry trends, brand building, and customer engagement strategies.
Yes, Jason is the author of Bartender as a Business, and contributed to several publications in the field of cocktails and hospitality.
Jason combines his deep industry knowledge with innovative marketing techniques to create compelling brand narratives and engagement strategies that resonate with target audiences.
Jason's approach is rooted in a deep understanding of both the art and science of cocktail making, combined with a keen insight into current trends and customer preferences, making his consultancy highly effective and personalized.
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