Hi, I'm Jason.
For 20 years, I've helped bar and restaurant owners level up by building communities of guests that love coming back.
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Strategies for Bars and Restaurants to Make the Most of the Busy Weekend
As bars and restaurants gear up for what is widely recognized as the busiest weekend of the year, it is essential to not only focus on operations but also on creating memorable experiences for guests. This article highlights three core strategies that can help hospitality businesses maximize this busy period through thoughtful planning and execution.
1. Purposeful Upselling
Upselling is an art, and mastering it can significantly impact revenue, especially during high-traffic periods. Key to this strategy is upselling with intent—offering guests items that enhance their experience. This could mean suggesting a complementary dish or a special drink that pairs perfectly with their meal. Rather than a simplistic sales tactic, this approach should be framed as adding value to the customer's experience. Effective training for staff in upselling techniques can help create natural conversations around menu items and encourage guests to indulge, ultimately leading to increased sales.
2. Capturing Guest Information
The future of customer engagement in the hospitality industry lies in understanding and maintaining a connection with guests. Utilizing tools to capture guest information during their visit is crucial. This could include simply collecting emails for newsletters or feedback forms, which allow for personalized marketing efforts post-visit. Engaging with guests beyond their time in the restaurant, such as sending follow-up emails or promotions tailored to their preferences, can keep them coming back. This strategy builds a community around the brand, making guests feel valued and connected.
3. Automation of Follow-Ups
In a fast-paced environment like bars and restaurants, automation can streamline many processes and free up valuable time for staff to focus on delivering exceptional service. Automating follow-ups, such as thank-you emails or satisfaction surveys, can enhance the customer experience while maintaining a personal connection with boh your staff and guests.
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Who is Jason Littrell?
Jason Littrell is a seasoned cocktail maker, bar consultant, event producer, speaker, author, and brand marketing expert with over a decade of experience in the hospitality industry.
What services does Jason Littrell offer?
Jason offers a range of services including bar consultancy, cocktail menu development, staff training, event production and management, keynote speaking, educational workshops, and brand marketing strategies in NYC, 100% free of charge. For more details, please use the chat widget or contact form.
Can Jason Littrell help in designing and setting up a new bar?
Absolutely. Jason specializes in bar consultancy, including design, menu creation, staff training, and operational efficiency, tailored to the unique needs of each client.
As a speaker, what topics does Jason typically cover?
Jason speaks on a range of topics including cocktail culture and history, bar and hospitality industry trends, brand building, and customer engagement strategies.
Has Jason Littrell authored any books or articles?
Yes, Jason is the author of Bartender as a Business, and contributed to several publications in the field of cocktails and hospitality.
How does Jason approach brand marketing in the hospitality sector?
Jason combines his deep industry knowledge with innovative marketing techniques to create compelling brand narratives and engagement strategies that resonate with target audiences.
What is Kinetic Management Systems?
KMS is the business Jason owns that implements hospitality management systems for sales, marketing HR, and operations. This site is built with KMS, and if you call any of the phone numbers, fill out any of the forms, engage with the chat, you're engaging with KMS systems. For more info, check out kmsops.com
What makes Jason’s approach to cocktail making and bar consultancy unique?
Jason's approach is rooted in a deep understanding of both the art and science of cocktail making, combined with a keen insight into current trends and customer preferences, making his consultancy highly effective and personalized.
