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"This has both saved me time and Increased our guest retention by showing we care about guest experiences."
-Ben
"It opens a ton of doors for you without exhausting your own time and efforts. The support from the team and the automations have all been very helpful and fluid."
-Jen
"[Jason is] reliable, genius, integrous and open. Without a doubt, man of his word who is open to change, clear on objectives."
- Samantha
"Honestly, I’m not technical. But your team walked me through it all, and it just works."
-Cliff
"Without this system, we would’ve lost half our leads. This fixed the cracks we didn’t know we had."
-Samantha
I Saw a 5x Return -- That's Real
- Ezra
Reservations. No-Shows. Cash.
No-Show Nancy runs a beautiful craft cocktail bar. Limited seating. High-end experience. Reservations required on weekends.
And every Friday and Saturday, she has 4-6 no-shows.
People book a table, then just... don't come. Don't call. Don't text. Ghost.
She tried calling to confirm reservations, but she doesn't have time to call 40 people every Thursday. She tried taking credit cards for deposits, but it feels aggressive and customers push back.
So she just accepts that 15-20% of her weekend reservations will be empty tables.
At an average of $200 per table, she's losing $3,200-4,800 per month. That's $38,000-58,000 annually in revenue sitting empty because people forgot or changed plans.
YOUR ONE STRATEGY LAB THING TODAY: 'Confirmation Is Currency'
Most operators think the only solutions are:
A) Call everyone manually (impossible)
B) Take credit card deposits (feels aggressive)
C) Just accept it as "cost of doing business"
There's a fourth option: Automated confirmation systems.
HERE'S HOW IT WORKS:
48 HOURS BEFORE: Automated text: "Hey! Excited to see you Friday at 7pm. Reply YES to confirm or CANCEL to release your table."
24 HOURS BEFORE (if no response): "Just checking in - still planning to join us tomorrow at 7pm? Reply YES or NO."
Still no response? You can release that table or call them directly.
If they cancel via text? System immediately alerts you and can auto-offer the table to your waitlist.
THE MATH:
40 reservations this Saturday
Without confirmations: 8 no-shows (20% rate) = $1,600 lost
With automated confirmations: 2 no-shows (5% rate) = $400 lost
That's $1,200 recovered in ONE NIGHT. Multiply by 8 weekend nights = $9,600/month recovered revenue.
Zero additional labor. System runs automatically.
BONUS: Customers actually appreciate the reminder. You've saved them from accidentally missing their own reservation.
YOUR ACTION STEP: Calculate your no-show rate this month. Multiply it by your average table revenue. That's the minimum you're losing.
Want to set this up? We've got the exact workflow templates inside Strategy Lab. Copy, paste, customize, and you're live in 20 minutes. → lab.jlittrell.com
We got this,
Jason | The Strategy Lab
P.S. Every no-show is a regular customer you couldn't seat. You're not just losing the reservation - you're losing the loyalty of people on your waitlist who got turned away.
P.P.S. Reservation automation is one of the fastest ROI wins we cover in the Strategy Lab Podcast. Check out this week's episode.
#strategylab #wegotthis
Who is Jason Littrell?
Jason Littrell is a seasoned cocktail maker, bar consultant, event producer, speaker, author, and brand marketing expert with over a decade of experience in the hospitality industry.
What services does Jason Littrell offer?
Jason offers a range of services including bar consultancy, cocktail menu development, staff training, event production and management, keynote speaking, educational workshops, and brand marketing strategies in NYC, 100% free of charge. For more details, please use the chat widget or contact form.
Can Jason Littrell help in designing and setting up a new bar?
Absolutely. Jason specializes in bar consultancy, including design, menu creation, staff training, and operational efficiency, tailored to the unique needs of each client.
As a speaker, what topics does Jason typically cover?
Jason speaks on a range of topics including cocktail culture and history, bar and hospitality industry trends, brand building, and customer engagement strategies.
Has Jason Littrell authored any books or articles?
Yes, Jason is the author of Bartender as a Business, and contributed to several publications in the field of cocktails and hospitality.
How does Jason approach brand marketing in the hospitality sector?
Jason combines his deep industry knowledge with innovative marketing techniques to create compelling brand narratives and engagement strategies that resonate with target audiences.
What is Kinetic Management Systems?
KMS is the business Jason owns that implements hospitality management systems for sales, marketing HR, and operations. This site is built with KMS, and if you call any of the phone numbers, fill out any of the forms, engage with the chat, you're engaging with KMS systems. For more info, check out kmsops.com
What makes Jason’s approach to cocktail making and bar consultancy unique?
Jason's approach is rooted in a deep understanding of both the art and science of cocktail making, combined with a keen insight into current trends and customer preferences, making his consultancy highly effective and personalized.
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