Net Promoter Score (NPS) - The One Simple Question
I see this all the time in restaurants:
- Leave us a review!
- Join our VIP club!
- And rarely, HOW DID WE DO?
This one simple question solves for so many other questions (and problems) downstream.
It's called a Net Promoter Score (or NPS).
On a scale of 1-10, how likely would you be to recommend a friend or family member?
That's it. Super simple.
But those numbers have a lot of meaning.
And you don't want to ask someone who hates you for a review.
And the truth is, they have to have a reason to want to fill out the one question survey in the first place.
So this is the flow. Inspired by INFLUENCE by Robert Cialdini and my Coach @fintersean.
I'll be going into this in GREAT DETAIL and automating the shit out of it so you do this EVERY TIME WITH EVERY GUEST.
Know what that does?
Creates a virtuous cycle.
You know what's going on in your guest's mind, you're getting sterling reviews, and you're building your database.
Learn exactly how in Annapolis in October. Sign up at seanfinter.com
Jason Littrell is a seasoned cocktail maker, bar consultant, event producer, speaker, author, and brand marketing expert with over a decade of experience in the hospitality industry.
Jason offers a range of services including bar consultancy, cocktail menu development, staff training, event production and management, keynote speaking, educational workshops, and brand marketing strategies in NYC, 100% free of charge. For more details, please use the chat widget or contact form.
Absolutely. Jason specializes in bar consultancy, including design, menu creation, staff training, and operational efficiency, tailored to the unique needs of each client.
Jason speaks on a range of topics including cocktail culture and history, bar and hospitality industry trends, brand building, and customer engagement strategies.
Yes, Jason is the author of Bartender as a Business, and contributed to several publications in the field of cocktails and hospitality.
Jason combines his deep industry knowledge with innovative marketing techniques to create compelling brand narratives and engagement strategies that resonate with target audiences.
KMS is the business Jason owns that implements hospitality management systems for sales, marketing HR, and operations. This site is built with KMS, and if you call any of the phone numbers, fill out any of the forms, engage with the chat, you're engaging with KMS systems. For more info, check out kmsops.com
Jason's approach is rooted in a deep understanding of both the art and science of cocktail making, combined with a keen insight into current trends and customer preferences, making his consultancy highly effective and personalized.