How Lancey NYC ran a 15% beverage cost on $25,000 Saturdays.

Lancey is a hospitality client open at 10 Delancey at Bowery on the Lower East Side. Jason built the v2 cocktail program: a draft-native, corny-keg system engineered for line-to-glass service, a $21 to $24 cocktail tier, and a bar team that had to execute it on a real Friday night.

The problem

Most cocktail programs on paper look like world-class craft menus and in practice fall apart on a crushed Friday. The bartenders cannot execute the specs at speed, the bev cost drifts to 25% or higher, and the program that opened the room ends up being watered down within six months to save the labor line.

Lancey needed a program that was cheffy enough to press, technical enough to earn a premium price, and simple enough that a real bar team could finish it during a crushed service without either the quality or the cost sliding.

What Jason built

A nine-SKU draft-native architecture: seven anchor drinks plus two rotators, all built for CO2 corny-keg service with N2 split where stirred drinks needed texture control. The program was engineered around three constraints at once:

• Line-to-glass service so bartenders pour rather than build
• Recognizable drink names and flavors so the room converts on the menu without a bartender pitch
• Real batching discipline: straining, cold storage, oxygen purging, closed transfer, daisy-chaining, pressure calibration, opening checklists, daily taste logs

Jason also produced the print-and-post SOP for the pin-lock and ball-lock program in English and Spanish, so the operating knowledge was portable across the actual staff working the bar.

The result

When Jason was managing the bar, the program ran a 15% beverage cost. Owner-verified Toast data showed a $25,196.63 Saturday on June 13, 2026 and roughly $92,678 across the sampled June service days. That is a program hitting premium price, keeping a defensible margin, and doing it at real volume, not on a slow Tuesday.

Lancey is now the flagship proof piece for the Launch45 offer. It is the kind of number a room delivers when the program is built to survive contact with a real crew, and that is the entire thesis of Launch45.