The Counsel Room. For bar pros building a consulting practice.
A private room for bartenders, beverage directors, and bar pros ready to charge for what they already know. Pricing models, proposal templates, pitch decks, and the playbook to land your first paid engagement in 90 days.
Free. One email when doors open July 21. No spam, no pitch deck.
What you actually get
- The pricing playbook. What to charge, when to charge it, and how to package an engagement so the client says yes without negotiating you down.
- Proposal and pitch templates. The decks and SOWs I've used to close consulting work for the past 10 years. Yours to rebrand and ship.
- Live weekly office hours. Bring a deal, a draft, or a dead lead. Get a real answer on the call.
- Client systems. The intake forms, kickoff docs, and reporting templates that make you look like a $20K firm, not a freelancer.
- AI workflows for consultants. Lead enrichment, proposal drafting, follow-up sequences. The stack I use to run my own consultancy with no team.
- Member community. Other bar pros doing the same thing. No gurus, no fluff.
Why this exists
Most bar pros who try to consult quit inside a year.
Not because they don't know the work. Because nobody taught them the business. Pricing. Pitching. Scoping. Saying no. Saying yes for the right number.
I spent 10 years behind the bar including Death and Co, and another 10 consulting. The Counsel Room is the operating manual I wish I'd had when I started taking money for advice. Real consultants build clients who can run without them in the room every night.
The First-Client Guarantee
If you implement the playbook and don't land your first paid consulting engagement inside 90 days, I work 1-on-1 with you until you do. No invoice, no upsell. The work is on me.
You have to actually do the outreach. I'll show you exactly what to say, who to say it to, and how to price it.
When doors open
$147/mo with a 7-day free trial.
Doors open July 21, 2026. Waitlist gets first access and the founding rate. Lab alumni pay $103/mo. Cancel anytime during the trial.
About me
Jason Littrell. 20 years in hospitality. 10 behind the bar including Death and Co. 10 consulting for venues, brands, and programs. Former USBG NYC president. I run an AI-driven consultancy out of NYC with no team. The room is the unfiltered version of how I built that.
Hardship scholarship
Five rolling seats per year. Full Core access for six months at no cost. For bar pros who need the room and can't afford it yet. Quietly available. No application theater. Email jason@jlittrell.com.
Bar or restaurant owner? See the operators room.