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"If I don't do it myself it won't get done."
"I can't afford to invest in SEO or advertising"
"We're getting great word of mouth, things will pick up."
"It's just the slow season", or "The economy is shit right now"
"Tuesdays are always slow"
"I suck at marketing, and absolutely hate it."
"The other place only had 4.2 stars from 27 reviews."
"I called about my allergies and they texted me right back ."
"The owner texted me saying thank you last time"
"My choice is a reflection on me. It has to be good."
"I googled "Best Margarita near me and you popped up first."
"Let's just go to the place we always go to".

Welcome to the Hospitality Strategy Lab Podcast! In this episode, host Jason Littrell sits down with Andrew Watts and Vinnie Cimino, the powerhouse duo behind Cordelia in Cleveland—named the “Best Place to Work” just two months after opening their doors.
Together, they share a candid look into building a restaurant culture defined by radical hospitality, staff empowerment, and community-first values.
You’ll hear how Andrew Watts and Vinnie Cimino prioritize their team’s wellbeing with industry-leading benefits and an unwavering commitment to personal growth and mental health. They discuss how lessons learned from previous workplaces—especially the challenges exposed during the pandemic—sparked a drive to do things differently, making people the centerpiece of their business.
The conversation covers everything from why Cordelia celebrates every staff member, to how trusting employees to make mistakes and grow has created a truly magnetic workplace. Plus, the team reveals their approach to hiring, onboarding, and maintaining a culture where kindness is the norm and retention is a point of pride. Of course, they also offer real talk about the challenges and missteps along the way—and why putting staff first sometimes means making tough decisions.
Get ready for actionable insights and some Midwest hospitality wisdom that’ll inspire anyone in the business of keeping both guests and teams happy. Whether you’re opening your first concept or scaling up to a second location, this episode is packed with the strategies and mindset that turn restaurants into workplaces people never want to leave.
00:00 "Learning Through Adversity"
05:35 "Core of Cordelia: People First"
07:10 "Empowering Growth Through Positivity"
12:14 Employee Retention and Connections
15:53 Building Team Culture Effectively
18:52 Prioritizing Team Culture Decisions
20:41 Celebrating Guests Through Generosity
25:52 "Learning, Improving, and Collaboration"
26:50 Celebrate People, Product, Process
Hospitality Leadership: "You take care of them, they take care of everybody else. Right."
— Andrew Watts [00:00:23 → 00:00:25]
Workplace Benefits: "Medical, dental, vision, 401k, employer match, like robust vacation. We're about to roll out PTO for everybody."
— Andrew Watts [00:09:13 → 00:09:20]
The Power of Team Support in Hospitality: "You take care of them, they take care of everybody else. Right. I mean, not only is it the right thing to do, but it's just good Hospitality and common sense."
— Andrew Watts [00:09:28 → 00:09:35]
Cleveland’s Food Scene Expansion: "the next restaurant, the new restaurant is an extension of taking care of our folks, giving more opportunity for growth and progression and, you know, mobility and, yeah, learning, you know, that's the motivation for. For doing that."
— Andrew Watts [00:10:59 → 00:11:14]
Employee Loyalty and Career Growth: "One of our opening team members, actually, she got her, like, job that she was looking for out of college and then worked with us for a year and now still comes back and works with us every Friday. So, you know, she's still in the consulting Lab pretty often."
— Andrew Watts [00:12:14 → 00:12:15]
Viral Topic: Putting the Team First in Hospitality
"We'll always, always and always have sided with our team first and foremost, you know, the guests can be in the wrong a lot of times."
— Andrew Watts [00:17:43 → 00:18:20]
hospitality, staff retention, Cordelia Cleveland, company culture, employee benefits, mental health care, 401k employer match, paid time off (PTO), hiring and training, team recognition, workplace awards, Midwest cuisine, culinary innovation, Greenhouse Tavern, pandemic lessons, community engagement, nonprofit initiatives, restaurant onboarding, guest experience, customer reviews, business growth, second location, staff empowerment, leadership, work-life balance, performance metrics, guest comps, labor cost, restaurant operations, personal development
"This has both saved me time and Increased our guest retention by showing we care about guest experiences."
-Ben

"It opens a ton of doors for you without exhausting your own time and efforts. The support from the team and the automations have all been very helpful and fluid."
-Jen

"[Jason is] reliable, genius, integrous and open. Without a doubt, man of his word who is open to change, clear on objectives."
- Samantha

"Honestly, I’m not technical. But your team walked me through it all, and it just works."
-Cliff

"Without this system, we would’ve lost half our leads. This fixed the cracks we didn’t know we had."
-Samantha

I Saw a 5x Return -- That's Real
- Ezra

Jason Littrell is a seasoned cocktail maker, bar consultant, event producer, speaker, author, and brand marketing expert with over a decade of experience in the hospitality industry.
Jason offers a range of services including bar consultancy, cocktail menu development, staff training, event production and management, keynote speaking, educational workshops, and brand marketing strategies in NYC, 100% free of charge. For more details, please use the chat widget or contact form.
Absolutely. Jason specializes in bar consultancy, including design, menu creation, staff training, and operational efficiency, tailored to the unique needs of each client.
Jason speaks on a range of topics including cocktail culture and history, bar and hospitality industry trends, brand building, and customer engagement strategies.
Yes, Jason is the author of Bartender as a Business, and contributed to several publications in the field of cocktails and hospitality.

Jason combines his deep industry knowledge with innovative marketing techniques to create compelling brand narratives and engagement strategies that resonate with target audiences.
KMS is the business Jason owns that implements hospitality management systems for sales, marketing HR, and operations. This site is built with KMS, and if you call any of the phone numbers, fill out any of the forms, engage with the chat, you're engaging with KMS systems. For more info, check out kmsops.com
Jason's approach is rooted in a deep understanding of both the art and science of cocktail making, combined with a keen insight into current trends and customer preferences, making his consultancy highly effective and personalized.

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