Podcast

Appsumo: Lifetime Licenses, Underground Indie Software, Code Stacking

 

Hello. Hello. Hello. And thank you for checking out the Littrell show about building bars, businesses and brands. What if I were to tell you that there was a website that sells lifetime licenses to software that can help you build your business, market your products, or generally help you break the Internet without having to pay a monthly fee forever? What if I were to tell you that you could see it invest in tiny companies in exchange for a lifetime sample of their product? What if I were to tell you that they use your money to make your product even better?

I stalk them.  It’s a little company based out of Boston, and they broker the sale of lifetime licenses for typically cloud-based software. So whether you’re an agency, a solo pra newer, a chef, bartender or whatever having a useful knowledge of the tools that are available to you is a great way to maximize your effectiveness, reach and productivity without spending a lot of time doing things that can be automated. So most of these tools will help you automate various elements of your business. But Maur Thio. But I will consider using it more as a way to introduce you to tools you may not have ever heard of otherwise. For instance, there’s a tool. For instance, there’s a tool out there that helps you gather testimonials for social proof to your clients. When customers come by with confidence, there are countless social media automation tools We’ve all heard of Microsoft, Apple, Dell, and Intel a bit. What we never hear about is these tiny little developers in Romania in South Africa and Botswana that are building these amazing little software products that just never see the light of day because, you know, they just never get. They just never make it s so this is a great way for them to get seeing investment for that. So this is like the minor leagues of software, and they all need funding. Thes SAS companies put out the products on AP Sumo to generate seed funding without having to give up any equity. The benefit for us is that they’re using our money to build a better product, and we have a lifetime to exploit it. Just a bit of warning. Just because it’s a good deal doesn’t necessarily mean it’s something you should buy. Um, I buy things that I think are or will be strategically important for my business. The best part is, is you have 60 days to decide whether or not you want to keep it. After that, you own it and thats it like for the rest of your life. In fact, I’ve pondered what happens after my life and if I could give this to my son. So most of tools I use on a weekly or monthly basis somebody used every day some of the license that daughter essentially useless. But the upside. But the upside of my general purchasing on this site far outweighs the cost of the companies that went under and it does happen. I mean, some companies go under to avoid that. I would recommend taking a look at the company’s roadmap. Typically, they have a trail aboard the trail aboard that that tells you where they plan to take the company in the coming days, weeks and months. So even if you only use the tool once or twice, it doesn’t matter. It was only 50 bucks or so. Some of them get us high as $79 though most of the tools I use every day have a monthly cost of around 30 or 40 bucks, and they’re much more competitive with some of the bigger brands that I use. Like, for instance, I got social be for, um, for 50 bucks for a lifetime, and that’s something that I used almost every day to automate my social media. So absolute was not the only company that does this, but it is far and away the biggest and best. Ah, lot of companies will draw you in with lt D offers, but then they’ll just But they’ll actually sell you on something that is a little shady and typically like monthly, or it’s like only for a year subscription or whatever. One of the things that I definitely look out for and Pete’s my interests are the freebies. You know there’s nothing in life that is free. So be mindful of those because they typically want to get you hooked on the product. And then and then do you have to pay for it in a year? So be watch out for that. It’s, Ah, the old bait and switch. So now I’m gonna give you an example of some of the examples of the absent the tools I use for my business, how much I paid and what they do and how much a regular subscription would cost. So daily I use Social Be. It’s a similar concept of Hoot suite or sprouts, sprouts, social or buffer. I got this piece of software for 50 bucks, and I use it every day. This is how I automate my social post on Twitter, LinkedIn, Facebook. And if I wanted to instagram for Instagram, I typically just dropped down an idea in Canada and put it into the free version of Buffer. Social B is normally $39 a month. I paid 50 bucks for eso weekly podcast dot Co. This is a podcast publishing platform and a distributor I stacked. This code stacking increases the features and functionality for additional cost for $140 in total. That’s how I published my podcast and distributed to all the relevant channels. I had a speaker account tow launch for the to launch the New York City Hospitality Alliance podcast, and that was 175 bucks a year. So hopefully that puts you in a little bit of context. One of the things that I want to dio another piece of another couple pieces of software that I got together that actually eventually integrated was live webinar and hey, Summit on And what these are one of them is a kind of a like a really dressed up beautiful interface for having for hosting a summit. The other one is there is a host, and so live women are through the integration to live Webinars. Hey, Summit. I spent about 300 bucks on those licenses. I could host and produce a live webinar, which is, I think, kind of where things were headed because it’s really hard for people to get out to the major cocktail festivals in various cocktail weeks, goto absolute dot com and cruise around the site for something you think might be useful for your business. Just be sure is bringing something of value and something that you can actually use. Also, don’t be afraid to spend 50 bucks, just a demo. The product. I mean, you have 60 days to return it on Dhe. There’s absolutely no risk involved. Definitely signed up for the email list. I wait for these emails. I love these emails on, and it just sells me hook, line and sinker, and I love it, and I appreciate them for it. So if you’re a bit obsessive like me, you can go to their YouTube channel on Dhe. Subscribe for that for pre releases. So just a little note. I am not endorsed or incentivized in any way. I could have gone to the affiliate code to get AP Sumo. I didn’t do that. Just go to a P P S u M o. I get a lot of value out of it, Andi. It’s something that I use all the time. So I wanted to keep these show super short and dense. If you have any thoughts, questions, ideas, please reach out to me at Jason literal on Twitter and Instagram, or search for Jason Literal on Facebook and LinkedIn. If you got anything out of our time together? You can thank me by simply sharing this with another person. If you love the show, please leave a review on iTunes and leave a comment. That’s how I know I’m not completely full of shit.

 
About author

WHAT I DO: I help bars, craft spirits brands, hotels, and event managers to glorify their brands by providing high-end cocktail expertise, hospitality consulting, and winning operations management. Working in the space where craft meets commerce, I can put together creative, develop go-to-market strategies, promote your brand to bartenders, develop trade advocacy initiatives, and put together back end financials. I develop concept designs, effective marketing platforms, and turnaround strategies. HOW I DO IT: I am a craft cocktail personality and event planner with 10 years of experience bartending, training bartenders, writing menus, setting up cost-effective operations, communicating brand messages to trade, and leading the bartending community. WHO I WORK WITH: • Craft Spirit Marketing Directors and Brand Owners seeking fresh go-to-market strategies • Hospitality Executives and Owners for bars, restaurants, and hotels • Marketing and PR Agencies for Events and Targeted Marketing • Struggling bars seeking a turnaround specialist MY FAVORITE CALL: “Hi Jason, I’ve got this amazing spirit. I want bartenders to know what it is and how to use it.” WHY IT WORKS: I am uniquely positioned in the industry because of my work experience, industry connections, and leadership. I’ve got my ear to the ground, and as a nano-agency, I’m an agile specialist with expertise that bigger, more conservative agencies can’t match. WHY I’M DIFFERENT: As a bartender by trade, I’m a skilled organizer with great communication skills and attention to detail. I build delicious drinks, strong teams, and successful events and businesses. I can produce high-end cocktails en masse at a festival, make them for a photo shoot, train your staff to make them, or convert your struggling bar into a winning concept with a killer story and world-class drinks.
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