Beverage Alcohol and Digital Marketing
BlogMarketing

Beverage Alcohol and Digital Marketing

Today, beverage alcohol brands ( as well as other major advertisers ) promote their products on a variety of new platforms – from social networking campaigns to mobile phones, through engaging, virtual communities.  Digital marketers can take advantage of an arsenal of powerful and sometimes automated tools designed to…
The Future of Cannabis Packaging and Branding
BlogCannabis

The Future of Cannabis Packaging and Branding

In an ideal world, we wouldn’t make judgments based solely on appearances. However, in case you haven’t noticed already, this planet is far from perfect. So, it’s no surprise that most humans have no qualms judging books by their covers. Indeed, people in the packaging design industry rely on this all-too-human…
The Art of Building Cocktail Rounds
BlogHospitality

The Art of Building Cocktail Rounds

The art of building rounds of cocktails efficiently is a fantastic thing to watch. And performing it is similar to the cerebral flow state that an athlete feels when they’re in the zone. Unstoppable. Time slows down, and you are just there for the ride while your body crushes cocktail volume. A twelve-hour shift feels…
How to Hire a Cocktail Consultant
BlogHospitality

How to Hire a Cocktail Consultant

To my parents, cocktail consulting is a particular niche but to a cocktail consultant, that moniker is overly broad. When I stop to think about all the different services I perform as a professional, it makes my head spin like a three-martini lunch. From creative cocktail development to styling, to training, to marketing and…
What makes a cocktail delicious?
BlogEventsHospitality

What makes a cocktail delicious?

Cocktails are completely subjective. It is completely unreasonable to assume that you and the person next to you will have the exact same taste in cocktails. This isn’t to say that you are right and your neighbor is wrong, but people just like different things. In this article, I’ll explain my thoughts about the…
Does my event need a liquor license?
BlogEvents

Does my event need a liquor license?

(Disclaimer: I’m not a lawyer, this is not legal advice) A tricky question.  One with several ‘ifs’ and ‘than’ statements attached.  Focusing on events in the New York City area combined with the services we offer, the answer is “it depends”. (Audible groans from the audience). License?
How much ice does my event need?
BlogEvents

How much ice does my event need?

This question we field more than any other.  Face it, there is really nothing more embarrassing or stressful than running out of ice in the middle of an event.  This is a good indication of poor preparation. Having to order emergency ice is a woeful position.Running out of ice typically leads to a chain reaction of…
Data Analytics for Bars Explained
BlogHospitalityMarketing

Data Analytics for Bars Explained

Chances are, you are already collecting data. Do you know how to use it? If you have a digital POS, you should be benefitting from the data you’re certainly already collecting. Data analytics play an important role in making informed business decisions for your bar and can help bring labor, management, and business…
Event Staffing
BlogEvents

Event Staffing

We only work with the best and brightest professionals in your market to staff your event with friendly, warm-hearted people serving our delicious drinks.    From nearly every market, be it large, medium, or small, you can rest assured that your event will be staffed with talent that is hand-selected from the finest…