Beverage Alcohol and Digital Marketing
BlogMarketing

Beverage Alcohol and Digital Marketing

Today, beverage alcohol brands ( as well as other major advertisers ) promote their products on a variety of new platforms – from social networking campaigns to mobile phones, through engaging, virtual communities.  Digital marketers can take advantage of an arsenal of powerful and sometimes automated tools designed to…
Opportunities - Cannabis and Digital Marketing
CannabisMarketing

Opportunities - Cannabis and Digital Marketing

The cannabis industry is growing at an incredible rate. There are now eleven states and Washington D.C. that have legalized recreational usage, while 33 states have legalized medical usage (often seen as a stepping stone to full recreational legalization). Illinois is the latest state to jump into the fray, passing a…
Data Analytics for Bars Explained
BlogHospitalityMarketing

Data Analytics for Bars Explained

Chances are, you are already collecting data. Do you know how to use it? If you have a digital POS, you should be benefitting from the data you’re certainly already collecting. Data analytics play an important role in making informed business decisions for your bar and can help bring labor, management, and business…